Negative effects of social media Influencers -

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  • Mocking certain languages, living-style, accents, and other important elements that give one community its original identity, may not be a big deal for many, but asking the person for whom this has been an uphill battle will give the right answers. It is not only derogatory but sometimes hateful and one can’t be sure how it gets processed.
  • Ironically, the main skill sets of the influencers are the historical jobs of the lower caste( such as dancing, music, etc.), for which they were discriminated against and were declared untouchable and impure. Today, most of the influencers are opting for music and dance and doing it aesthetically with all their privileges pouring in on the screen, which people from marginalized communities probably can’t afford to have. And that is still fine, but when the same influencers label something done less aesthetically as cringe, we as consumers need to understand it rationally, and they as influencers must analyze the impact of it. The unavailability of the right resources is the consequence of what has happened in history: discrimination, and them approaching it as a lite joke might just be deepening the roots of it all.
  • Influencer culture is somewhere also promoting living arbitrarily. It’s fine if one doesn’t want to address certain issues, but denying the whole existence of something ingrained is maybe too soon. Influencers from backward classes face criticism for merely putting out their opinions on casteism because the other side doesn’t want to touch the topic stating it doesn’t exist. The realities are completely opposite and they are not able to see its existence probably because they were not on the receiving end.
  • Young people in their teens and early twenties contribute majorly to their audiences. Now, When a teenager of 16 years listen to “I went on a vacation to detoxify” stories, they can adapt the energy of restlessness in their lives as well, and the same kid who understood their reality a little while ago might now rebel against their struggling parent who are sweating day in and day out to even provide for the internet connectivity.
  • The privileges of a certain class of people are being ignored by the masses in this influential culture. While always talking about positivity is fine, influencers need to understand that when they are trying to spread positivity in the chaos( such as the corona pandemic), just the fact that they are able to try is a privilege. And the choice of opting to protect one’s vibe is absolutely fine, But when a person is an influencer, a responsibility comes along with it.
  • People have started to feel the urge to buy new clothes almost every day which is toxic. Judgment based on clothes, brands, and style has increased like never before because now everyone knows “How to identify the authenticity of a brand?”. The idea of materialism is rather careless considering the environmental damages and poverty rate we have in this country.
  • While influencers bring product awareness, the fact that they are also encouraging overlooking what is needed and that the resources are limited is a considerably large issue. Space for consumption (“My essential 10 step night routine!”) where it wasn’t needed before, has been made which, as a result, makes people believe as if they aren’t living rightly, leading to consistent dissatisfaction.
  • The effect of it is not only limited to outfits, our everyday consumption habits such as household goods, travel destinations, restaurants to visit, etc. are now getting influenced. Researches state that 49% of consumer decisions are influenced by social media influencers. People have started to believe just any random influencer without checking the factuality of the content provided or the knowledge or qualifications of the influencer. Believing the mere beliefs of influencers who are just people and can make mistakes is a mistake probably we’re making together.

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